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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can pricing analysts be taught the softer skills they need to be successful?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How can we get ahold of competitors' price lists?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • When conducting research interviews, how many should we try to conduct?
  • Does price elasticity really exist in B2B markets?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How would we know which value packages or bundles make sense to create?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

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