Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can just measuring something cause it to improve?
• What types of attributes should we think about for price segmentation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What does a real price segment look like? What defines it?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What if our competitors are outperforming us on every value-driver that really matters?