Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the growth paths that other pricing groups are taking?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Aren't people usually the root-causes behind most pricing problems?
• Should we use current or potential LTV in our segmentation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can product packaging be leveraged to increase profitability?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Should I give my salespeople a specific price, or is a range OK?