Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Can pricing analysts be taught the softer skills they need to be successful?
• What are the different buyer types we might be negotiating with?
• If we spot a potential customer defection early enough, can we turn it around?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Should we use current or potential LTV in our segmentation?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why are the early signs of customer defection so difficult to spot?
• How can pricing skills be applied to other profitable problems?