PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Essence of Strategic Pricing

Get Beyond the Tactical and Learn What Real Strategic Pricing Is All About

It's really easy to fill your to-do list with all sorts of tactical and administrative pricing tasks. But here's the thing...if you're only focusing on the tactical, you'll never generate the results we've all heard are supposed to come from improved pricing. In this recorded training seminar, you'll learn:

  • The fundamental differences between strategic and tactical pricing---and why it matters when it comes to results.
  • The definition of strategic pricing that's been developed with feedback and input from the PricingBrew Network.
  • The four specific areas that are important to focus on in order to become more strategic in your pricing efforts.
  • The types of problems that a strategically-minded pricing person is looking to solve and how they go about it.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar
  • Pricing Configured Products

    How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?

    View This Webinar
  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview
  • Leveraging Your Multidimensional Value

    What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?

    View This Webinar