The Essence of Strategic Pricing
Get Beyond the Tactical and Learn What Real Strategic Pricing Is All About
It's really easy to fill your to-do list with all sorts of tactical and administrative pricing tasks. But here's the thing...if you're only focusing on the tactical, you'll never generate the results we've all heard are supposed to come from improved pricing. In this recorded training seminar, you'll learn:
- The fundamental differences between strategic and tactical pricing---and why it matters when it comes to results.
- The definition of strategic pricing that's been developed with feedback and input from the PricingBrew Network.
- The four specific areas that are important to focus on in order to become more strategic in your pricing efforts.
- The types of problems that a strategically-minded pricing person is looking to solve and how they go about it.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Crucial B2B Pricing Concepts
Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.
View This Webinar -
Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview -
Tales from the Trenches in B2B Pricing
Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.
View This Webinar -
From Tactical to Strategic Pricing
Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges