The Functional Area Cheat Sheet
How Other Internal Departments Influence Pricing and What You Can Do About It
The Functional Area Cheat Sheet provides a quick overview of the common ways in which different groups can have an effect on pricing outcomes, the deficiencies that are typically found in each area, and some suggestions for how you might be able to diplomatically help them help you.
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More Subscriber-Only Resources From Our Library
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Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
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Step-by-Step Competitive Analysis for Strategic Pricing
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount.
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Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
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