Three Core Pricing Skills No One Talks About
Learn About Three Areas That Are Often Overlooked When It Comes to Pricing Skills
For many B2B companies today, increasing organizational knowledge around pricing is a priority. But this education can often be overly focused on many of the more tactical aspects of pricing and completely ignore some skills that are really important. In this guide, you'll learn:
- The three areas that your key marketing, sales, and product people need to be knowledgeable and proficient in.
- Why it's more important than ever to have a solid, fact-based understanding of your prospects and competitors.
- How attempting to “fix” pricing issues by focusing on the price-points themselves can be detrimental to profitability.
- The one skill the best pricing professionals possess that is easy to overlook and ignore...but possible to learn.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
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Leveraging Peer Pressure to Improve Pricing
This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.
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Getting to the Right Number
In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
View This Tool
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