Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What are some good ways to talk about price/volume tradeoffs?
• Can you measure price elasticity through channels?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• How can pricing skills be applied to other profitable problems?
• What are the growth paths that other pricing groups are taking?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How does internal marketing relate to change management?