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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we be able to command a price premium for every value-gap we identify?
  • What are some good ways to talk about price/volume tradeoffs?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What does a real price segment look like? What defines it?
  • How can product packaging be leveraged to increase profitability?
  • How can we see the customer spend that we aren't getting?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

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