Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should I share the results of our marketing research with the sales team?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Are there other profitable growth drivers a pricing team could focus on?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What’s the difference between “hard” and “soft” value-drivers?
• What if our competitors are outperforming us on every value-driver that really matters?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?