PricingBrew

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most pricing problems?
  • How can we get ahold of competitors' price lists?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How can pricing skills be applied to other profitable problems?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool
  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

    View This Webinar