Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should we use current or potential LTV in our segmentation?
• How can I tell if a customer is defecting early enough to do something about it?
• What is a "Mix Shift" customer defection and how do I spot it?
• What is the average % lift reported by those using price elasticity to set prices?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What’s the difference between “hard” and “soft” value-drivers?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?