Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• When conducting research interviews, how many should we try to conduct?
• What does a real price segment look like? What defines it?
• What are the different buyer types we might be negotiating with?
• How can I tell if a customer is defecting early enough to do something about it?
• Why are the early signs of customer defection so difficult to spot?
• How can we get ahold of competitors' price lists?
• How can product packaging be leveraged to increase profitability?
• What's the difference between defection detection and customer retention?
• Aren't people usually the root-causes behind most pricing problems?