Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why would a B2B customer defect if they are saying they're satisfied?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How do you "normalize" your pricing to something else?
• Aren't people usually the root-causes behind most pricing problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can pricing skills be applied to other profitable problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?