Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does internal marketing relate to change management?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Can you tell, in advance, whether a promotional discount will work?
• Should we be able to command a price premium for every value-gap we identify?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Does price elasticity really exist in B2B markets?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What is a "Mix Shift" customer defection and how do I spot it?