Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the different buyer types we might be negotiating with?
• How can pricing skills be applied to other profitable problems?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What is a "Steady State" customer defection and how do I spot it?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should I share the results of our marketing research with the sales team?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?