Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• How does internal marketing relate to change management?
• Why is accurate price segmentation so important?
• How can I tell if a customer is defecting early enough to do something about it?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can we see the customer spend that we aren't getting?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• If we spot a potential customer defection early enough, can we turn it around?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?