Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we know which value packages or bundles make sense to create?
  • What types of attributes should we think about for price segmentation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Can you tell, in advance, whether a promotional discount will work?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How do I know if my value messages are really "strategic"?
  • Why are salespeople so quick to offer discounts?
  • What is the average % lift reported by those using price elasticity to set prices?
  • How can we see the customer spend that we aren't getting?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Managing Risk in B2B Pricing

    Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.

    View This Webinar

  • Developing a Winning Roadmap for Pricing

    From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. In this 3-part training webinar, learn how to develop a roadmap that streamlines that evolution with a plan to be a more valuable and strategic function.

    View This Webinar

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar

  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide