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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't more B2B companies measure and utilize price elasticity?
  • How do I know if my value messages are really "strategic"?
  • How does internal marketing relate to change management?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are some good ways to talk about price/volume tradeoffs?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What is a "Steady State" customer defection and how do I spot it?
  • Are there other profitable growth drivers a pricing team could focus on?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research

  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar

  • Getting Beyond Pricing to Make a Real Impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide

  • The Anatomy of a Successful B2B Pricing Analyst

    What key competencies are most important for a B2B pricing analyst to have? This guide covers PricingBrew Network research into the 21 most important attributes, skills, and capabilities for B2B pricing analysts to develop or possess.

    View This Guide