Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our competitors are outperforming us on every value-driver that really matters?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What is the average % lift reported by those using price elasticity to set prices?
• Aren't people usually the root-causes behind most pricing problems?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Can just measuring something cause it to improve?
• What's the difference between defection detection and customer retention?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?