Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't pricing outliers always a bad thing?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• My company seems to love platitudes. How do I get others to focus on real messages?