Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should we be able to command a price premium for every value-gap we identify?
• What is the average % lift reported by those using price elasticity to set prices?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What role should lifetime value play in our pricing segmentation?
• Why are the early signs of customer defection so difficult to spot?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?