Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?
• Should I share the results of our marketing research with the sales team?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What’s the difference between “hard” and “soft” value-drivers?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Can just measuring something cause it to improve?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?