Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How would we know which value packages or bundles make sense to create?
- What are the different buyer types we might be negotiating with?
- Should I give my salespeople a specific price, or is a range OK?
- What types of attributes should we think about for price segmentation?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- Why are salespeople so quick to offer discounts?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Why would a B2B customer defect if they are saying they're satisfied?
- What are some good ways to talk about price/volume tradeoffs?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial -
Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
View This Guide -
Five Steps Toward Understanding Salespeople
A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.
View This Tutorial -
Leveraging Price Testing
What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?
View This Webinar
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Practical Price Sensitivity
Simpler Ways to Leverage Sensitivity That Deliver Profitable Results
