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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Aren't people usually the root-causes behind most pricing problems?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Can just measuring something cause it to improve?
  • What's the difference between defection detection and customer retention?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

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