Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• How would we know which value packages or bundles make sense to create?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Aren't people usually the root-causes behind most pricing problems?
• Why don't more B2B companies measure and utilize price elasticity?
• My company seems to love platitudes. How do I get others to focus on real messages?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?