Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't pricing outliers always a bad thing?
• Why would a B2B customer defect if they are saying they're satisfied?
• Can you measure price elasticity through channels?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?