Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How can we see the customer spend that we aren't getting?
• What are some good ways to talk about price/volume tradeoffs?
• Are there other profitable growth drivers a pricing team could focus on?
• Should we be able to command a price premium for every value-gap we identify?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why is customer retention so much more important in B2B than in B2C?