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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What's the difference between pricing analytics and optimization?
  • How do you "normalize" your pricing to something else?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is the average % lift reported by those using price elasticity to set prices?
  • What is a "Steady State" customer defection and how do I spot it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Does price elasticity really exist in B2B markets?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Can you measure price elasticity through channels?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

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