Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between pricing analytics and optimization?
- How do you "normalize" your pricing to something else?
- Why is customer retention so much more important in B2B than in B2C?
- What is the average % lift reported by those using price elasticity to set prices?
- What is a "Steady State" customer defection and how do I spot it?
- Can pricing analysts be taught the softer skills they need to be successful?
- Does price elasticity really exist in B2B markets?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Can you measure price elasticity through channels?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
View This Guide -
Finding Your Path Toward Pricing Improvement
An insightful conversation with Andre Weber of Simon-Kucher & Partners about pricing improvement in B2B.
View This Interview -
Exposing the Secrets of Price Negotiation
How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?
View This Webinar
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Practical Price Sensitivity
Simpler Ways to Leverage Sensitivity That Deliver Profitable Results
