Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is the average % lift reported by those using price elasticity to set prices?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why is customer retention so much more important in B2B than in B2C?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How do you "normalize" your pricing to something else?
- What role should lifetime value play in our pricing segmentation?
- Can just measuring something cause it to improve?
- What's the difference between defection detection and customer retention?
- How can product packaging be leveraged to increase profitability?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
View This Tool -
Neutralizing the Sales Team's Excuses
When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.
View This Webinar -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
