Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Are there other profitable growth drivers a pricing team could focus on?
• Why is customer retention so much more important in B2B than in B2C?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Does price elasticity really exist in B2B markets?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What's the difference between pricing analytics and optimization?
• Aren't people usually the root-causes behind most pricing problems?
• Why is accurate price segmentation so important?