Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Aren't pricing outliers always a bad thing?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What does a real price segment look like? What defines it?
• Should we use current or potential LTV in our segmentation?
• What role should lifetime value play in our pricing segmentation?
• Aren't people usually the root-causes behind most pricing problems?
• How can we see the customer spend that we aren't getting?
• What if our competitors are outperforming us on every value-driver that really matters?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?