Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• How do I know if my value messages are really "strategic"?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When conducting research interviews, how many should we try to conduct?
• Should I give my salespeople a specific price, or is a range OK?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Are there other profitable growth drivers a pricing team could focus on?
• What are the different buyer types we might be negotiating with?