Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Can you measure price elasticity through channels?
• Why are the early signs of customer defection so difficult to spot?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Why is accurate price segmentation so important?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can we see the customer spend that we aren't getting?
• Why would a B2B customer defect if they are saying they're satisfied?