Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell if a customer is defecting early enough to do something about it?
- How do I know if my value messages are really "strategic"?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- When conducting research interviews, how many should we try to conduct?
- Should I give my salespeople a specific price, or is a range OK?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- Are there other profitable growth drivers a pricing team could focus on?
- What are the different buyer types we might be negotiating with?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
All About Price Optimization
The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.
View This Webinar -
Being An Internal Pricing Consultant
For pricing functions in B2B, frustration and conflict seem inevitable. But learn how a "consulting" mindset and approach can make driving improvement in B2B much easier...and far less frustrating.
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges