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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why don't more B2B companies measure and utilize price elasticity?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What is the average % lift reported by those using price elasticity to set prices?

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