Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What is a "Mix Shift" customer defection and how do I spot it?
• What's the difference between defection detection and customer retention?
• What's the difference between pricing analytics and optimization?
• What are the growth paths that other pricing groups are taking?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should I give my salespeople a specific price, or is a range OK?
• How can we see the customer spend that we aren't getting?
• When conducting research interviews, how many should we try to conduct?
• What are some good ways to talk about price/volume tradeoffs?