Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What is a "Steady State" customer defection and how do I spot it?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What is a "Mix Shift" customer defection and how do I spot it?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Can you tell, in advance, whether a promotional discount will work?
- How can pricing skills be applied to other profitable problems?
- Should we use current or potential LTV in our segmentation?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- What's the difference between defection detection and customer retention?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
View This Tutorial -
Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
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Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
How to Combat Competitive Pricing Pressure
What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.
View This Webinar
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Boosting Your Pricing Power
How to Proactively Create and Maximize Pricing Leverage in B2B Markets
