Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What’s the difference between “hard” and “soft” value-drivers?
• When conducting research interviews, how many should we try to conduct?
• What types of attributes should we think about for price segmentation?
• Why is accurate price segmentation so important?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Steady State" customer defection and how do I spot it?
• How can product packaging be leveraged to increase profitability?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?