Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we be able to command a price premium for every value-gap we identify?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Aren't people usually the root-causes behind most pricing problems?
- Why is customer retention so much more important in B2B than in B2C?
- How can I tell if a customer is defecting early enough to do something about it?
- What role should lifetime value play in our pricing segmentation?
- Why are salespeople so quick to offer discounts?
- Can just measuring something cause it to improve?
- Can you measure price elasticity through channels?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Developing An Effective Global Pricing Capability
In this informative conversation with Lynn Guinn, the Global Strategic Pricing Leader for Cargill, learn about developing and maintaining a high-performance pricing function in one of the largest and most successful agricultural companies on the planet.
View This Interview -
Dynamic Price Segmentation
How do you build a price segmentation model that aligns to deal-by-deal price sensitivities while still being manageable? In this session, we illustrate why dynamic, attribute-based segmentation is best practice.
View This Webinar -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview
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