Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can pricing analysts be taught the softer skills they need to be successful?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What are the different buyer types we might be negotiating with?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What does a real price segment look like? What defines it?
• Should I share the results of our marketing research with the sales team?
• If we spot a potential customer defection early enough, can we turn it around?
• Why are the early signs of customer defection so difficult to spot?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?