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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Aren't pricing outliers always a bad thing?
  • Does price elasticity really exist in B2B markets?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are some good ways to talk about price/volume tradeoffs?
  • How does internal marketing relate to change management?
  • When conducting research interviews, how many should we try to conduct?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • Why are the early signs of customer defection so difficult to spot?

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