Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Aren't people usually the root-causes behind most pricing problems?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should we use current or potential LTV in our segmentation?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What is the average % lift reported by those using price elasticity to set prices?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What types of attributes should we think about for price segmentation?