Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- Why are the early signs of customer defection so difficult to spot?
- Aren't people usually the root-causes behind most pricing problems?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How can pricing skills be applied to other profitable problems?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Why is accurate price segmentation so important?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Does price elasticity really exist in B2B markets?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
The Pros & Cons of B2B Pricing Strategies
The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.
View This Webinar -
A Better Approach for Pricing Configured Products
In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
View This Interview -
Making Sense of Pricing Technology
Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.
View This Webinar
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
