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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is accurate price segmentation so important?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • How do you "normalize" your pricing to something else?
  • Why are the early signs of customer defection so difficult to spot?
  • How can pricing skills be applied to other profitable problems?
  • What are some good ways to talk about price/volume tradeoffs?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How does internal marketing relate to change management?
  • Does price elasticity really exist in B2B markets?

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