Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why is customer retention so much more important in B2B than in B2C?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How can pricing skills be applied to other profitable problems?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Should I give my salespeople a specific price, or is a range OK?
- If we spot a potential customer defection early enough, can we turn it around?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What is a "Steady State" customer defection and how do I spot it?
- Does price elasticity really exist in B2B markets?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Making Sense of Pricing Technology
Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.
View This Webinar -
Five Steps Toward Understanding Salespeople
A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.
View This Tutorial -
Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
View This Guide
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
