Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- Why are the early signs of customer defection so difficult to spot?
- Can just measuring something cause it to improve?
- Does price elasticity really exist in B2B markets?
- Why are salespeople so quick to offer discounts?
- Can you measure price elasticity through channels?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Profitable Pricing Enablement
In this on-demand webinar, you'll learn about the new "best practice" of leveraging data and technology to distribute pricing authority and control, without sacrificing improved pricing performance.
View This Webinar -
Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
View This Guide -
Six Price Optimization Misconceptions Exposed
Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.
View This Guide
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