Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why would a B2B customer defect if they are saying they're satisfied?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Aren't people usually the root-causes behind most pricing problems?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- Should we use current or potential LTV in our segmentation?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- What is the average % lift reported by those using price elasticity to set prices?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- What types of attributes should we think about for price segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Exposing Your Differential Value Step-by-Step
This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
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Driving Strategic Decisions with Pricing Analytics
Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic
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