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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can pricing analysts be taught the softer skills they need to be successful?
  • Should we use current or potential LTV in our segmentation?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do I know if my value messages are really "strategic"?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we be able to command a price premium for every value-gap we identify?
  • Can you tell, in advance, whether a promotional discount will work?
  • What's the difference between defection detection and customer retention?
  • What does a real price segment look like? What defines it?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Anticipating Competitors' Pricing Moves

    Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?

    View This Webinar

  • When to Choose Profit, Revenue, or Both

    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

    View This Interview

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar

  • Exploring the Future of the Pricing Profession

    Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.

    View This Interview