Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• How does internal marketing relate to change management?
• Why would a B2B customer defect if they are saying they're satisfied?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Can just measuring something cause it to improve?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?