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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Can you measure price elasticity through channels?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What is the average % lift reported by those using price elasticity to set prices?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • How can pricing skills be applied to other profitable problems?
  • What’s the difference between “hard” and “soft” value-drivers?
  • How do I know if my value messages are really "strategic"?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?

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