Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What types of attributes should we think about for price segmentation?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Aren't pricing outliers always a bad thing?
• When conducting research interviews, how many should we try to conduct?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• How do you "normalize" your pricing to something else?