Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can you measure price elasticity through channels?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What is the average % lift reported by those using price elasticity to set prices?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How can pricing skills be applied to other profitable problems?
• What’s the difference between “hard” and “soft” value-drivers?
• How do I know if my value messages are really "strategic"?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?