Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What types of attributes should we think about for price segmentation?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should I share the results of our marketing research with the sales team?
• When conducting research interviews, how many should we try to conduct?
• What is the average % lift reported by those using price elasticity to set prices?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?