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  • What types of attributes should we think about for price segmentation?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between pricing analytics and optimization?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why are the early signs of customer defection so difficult to spot?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are the growth paths that other pricing groups are taking?

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