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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How would we know which value packages or bundles make sense to create?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What’s the difference between “hard” and “soft” value-drivers?
  • How can we see the customer spend that we aren't getting?
  • Why are the early signs of customer defection so difficult to spot?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?

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More Subscriber-Only Resources From Our Library

  • The Fundamentals of Effective Subscription Pricing

    With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.

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  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

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  • Boosting ASPs (Average Selling Prices) to Drive Profitability

    The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.

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  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar