Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between pricing analytics and optimization?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Why is customer retention so much more important in B2B than in B2C?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Can you tell, in advance, whether a promotional discount will work?
- Should I give my salespeople a specific price, or is a range OK?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- How can pricing skills be applied to other profitable problems?
- What are some good ways to talk about price/volume tradeoffs?
- What is a "Steady State" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic
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The Politics of Pricing in B2B
Navigating the Competing Internal Interests Behind Critical Pricing Decisions
