Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• How can we get ahold of competitors' price lists?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Can you tell, in advance, whether a promotional discount will work?
• What's the difference between pricing analytics and optimization?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why are the early signs of customer defection so difficult to spot?
• What's the difference between defection detection and customer retention?
• What are the growth paths that other pricing groups are taking?