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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What types of attributes should we think about for price segmentation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How do you "normalize" your pricing to something else?
  • Should I give my salespeople a specific price, or is a range OK?
  • How do I know if my value messages are really "strategic"?
  • Should we be able to command a price premium for every value-gap we identify?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

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  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

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  • Pricing Productivity Boosters

    B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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