Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why are the early signs of customer defection so difficult to spot?
• Can you tell, in advance, whether a promotional discount will work?
• How can pricing skills be applied to other profitable problems?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Does price elasticity really exist in B2B markets?
• Why don't more B2B companies measure and utilize price elasticity?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our competitors are outperforming us on every value-driver that really matters?
• What is a "Mix Shift" customer defection and how do I spot it?