Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does internal marketing relate to change management?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why is accurate price segmentation so important?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Should we be able to command a price premium for every value-gap we identify?
• Can you tell, in advance, whether a promotional discount will work?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What if the root-causes are in an area that I don't have a lot of lot influence over?