Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• How can pricing skills be applied to other profitable problems?
• How can we see the customer spend that we aren't getting?
• What does a real price segment look like? What defines it?
• Should we be able to command a price premium for every value-gap we identify?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What is a "Steady State" customer defection and how do I spot it?
• How does internal marketing relate to change management?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What's the difference between pricing analytics and optimization?