Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the different buyer types we might be negotiating with?
- Does price elasticity really exist in B2B markets?
- Can pricing analysts be taught the softer skills they need to be successful?
- How would we know which value packages or bundles make sense to create?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Why are the early signs of customer defection so difficult to spot?
- Why don't more B2B companies measure and utilize price elasticity?
- Why are salespeople so quick to offer discounts?
- What if our competitors are outperforming us on every value-driver that really matters?
- How does internal marketing relate to change management?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
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Delivering No-Brainer Pricing Guidance
While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.
View This Webinar
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
