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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • How can we see the customer spend that we aren't getting?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between pricing analytics and optimization?
  • How does internal marketing relate to change management?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Aren't pricing outliers always a bad thing?
  • Why is customer retention so much more important in B2B than in B2C?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is a "Steady State" customer defection and how do I spot it?

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