Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why is accurate price segmentation so important?
• How do you "normalize" your pricing to something else?
• Can you measure price elasticity through channels?
• What are the different buyer types we might be negotiating with?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are some good ways to talk about price/volume tradeoffs?