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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • What's the difference between pricing analytics and optimization?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Leveraging Your Multidimensional Value

    What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?

    View This Webinar

  • Making Sense of AI for B2B Pricing

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?

    View This Webinar

  • Neutralizing the Sales Team's Excuses

    When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.

    View This Webinar

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research