Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• Can just measuring something cause it to improve?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do I know if my value messages are really "strategic"?
• Does price elasticity really exist in B2B markets?
• What types of attributes should we think about for price segmentation?
• How can pricing skills be applied to other profitable problems?
• How would we know which value packages or bundles make sense to create?
• Can you measure price elasticity through channels?
• What's the difference between defection detection and customer retention?