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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we be able to command a price premium for every value-gap we identify?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Why are salespeople so quick to offer discounts?
  • How can we see the customer spend that we aren't getting?
  • How can product packaging be leveraged to increase profitability?
  • Aren't people usually the root-causes behind most pricing problems?
  • How does internal marketing relate to change management?
  • Can you tell, in advance, whether a promotional discount will work?

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More Subscriber-Only Resources From Our Library

  • How to Combat Competitive Pricing Pressure

    What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.

    View This Webinar
  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar
  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview
  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview