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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should I give my salespeople a specific price, or is a range OK?
  • How would we know which value packages or bundles make sense to create?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why are the early signs of customer defection so difficult to spot?

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