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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why is customer retention so much more important in B2B than in B2C?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

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  • The Anatomy of a Successful B2B Pricing Analyst

    What key competencies are most important for a B2B pricing analyst to have? This guide covers PricingBrew Network research into the 21 most important attributes, skills, and capabilities for B2B pricing analysts to develop or possess.

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

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  • Identifying Your Value Along Five Dimensions

    It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.

    View This Diagnostic