Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Can just measuring something cause it to improve?
• What are the growth paths that other pricing groups are taking?
• How does internal marketing relate to change management?
• How can pricing skills be applied to other profitable problems?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What does a real price segment look like? What defines it?
• When conducting research interviews, how many should we try to conduct?
• Why are salespeople so quick to offer discounts?