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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why are the early signs of customer defection so difficult to spot?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What does a real price segment look like? What defines it?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What role should lifetime value play in our pricing segmentation?
  • How can product packaging be leveraged to increase profitability?
  • What's the difference between pricing analytics and optimization?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

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