Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we use current or potential LTV in our segmentation?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- How can product packaging be leveraged to increase profitability?
- How can pricing skills be applied to other profitable problems?
- Can you measure price elasticity through channels?
- Why are the early signs of customer defection so difficult to spot?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What are the growth paths that other pricing groups are taking?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide -
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
Step-by-Step Competitive Analysis for Strategic Pricing
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount.
View This Tutorial -
Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
View This Interview
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