Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Does price elasticity really exist in B2B markets?
• How can I tell if a customer is defecting early enough to do something about it?
• Can pricing analysts be taught the softer skills they need to be successful?
• What types of attributes should we think about for price segmentation?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good ways to talk about price/volume tradeoffs?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?