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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Does price elasticity really exist in B2B markets?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What types of attributes should we think about for price segmentation?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are some good ways to talk about price/volume tradeoffs?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

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