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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why don't more B2B companies measure and utilize price elasticity?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Can pricing analysts be taught the softer skills they need to be successful?

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