Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What’s the difference between “hard” and “soft” value-drivers?
• How do I know if my value messages are really "strategic"?
• Why are salespeople so quick to offer discounts?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we be able to command a price premium for every value-gap we identify?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?