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  • What’s the difference between “hard” and “soft” value-drivers?
  • How can I tell if a customer is defecting early enough to do something about it?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between pricing analytics and optimization?
  • Can you tell, in advance, whether a promotional discount will work?
  • Aren't people usually the root-causes behind most pricing problems?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can pricing skills be applied to other profitable problems?
  • How can we see the customer spend that we aren't getting?

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