Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Should we use current or potential LTV in our segmentation?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- When conducting research interviews, how many should we try to conduct?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Why would a B2B customer defect if they are saying they're satisfied?
- Why is accurate price segmentation so important?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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B2B eCommerce Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
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How to Combat Competitive Pricing Pressure
What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.
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How to Price New Products
In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar
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