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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can product packaging be leveraged to increase profitability?
  • How can we see the customer spend that we aren't getting?
  • Why are the early signs of customer defection so difficult to spot?
  • What are some good ways to talk about price/volume tradeoffs?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should I give my salespeople a specific price, or is a range OK?
  • What are the different buyer types we might be negotiating with?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

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