Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• What role should lifetime value play in our pricing segmentation?
• How do you "normalize" your pricing to something else?
• What are some good ways to talk about price/volume tradeoffs?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can we see the customer spend that we aren't getting?
• Why is customer retention so much more important in B2B than in B2C?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?