Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• What role should lifetime value play in our pricing segmentation?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why is customer retention so much more important in B2B than in B2C?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• If we spot a potential customer defection early enough, can we turn it around?
• Should I share the results of our marketing research with the sales team?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What is a "Mix Shift" customer defection and how do I spot it?
• Should I give my salespeople a specific price, or is a range OK?