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  • Aren't pricing outliers always a bad thing?
  • Should we use current or potential LTV in our segmentation?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Does price elasticity really exist in B2B markets?
  • When conducting research interviews, how many should we try to conduct?
  • What are some good ways to talk about price/volume tradeoffs?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why don't more B2B companies measure and utilize price elasticity?

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