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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How does internal marketing relate to change management?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Should we use current or potential LTV in our segmentation?

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