Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- How would we know which value packages or bundles make sense to create?
- What role should lifetime value play in our pricing segmentation?
- What if our competitors are outperforming us on every value-driver that really matters?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- Can pricing analysts be taught the softer skills they need to be successful?
- Aren't pricing outliers always a bad thing?
- Should we be able to command a price premium for every value-gap we identify?
- Should I give my salespeople a specific price, or is a range OK?
- How can we see the customer spend that we aren't getting?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
View This Guide -
Finding Margin Leaks in Your Sales Processes
Every sale is the result of a process. With any process, the quality of the final product is determined by the raw materials. This diagnostic helps improve pricing results by identifying root causes in your sales processes.
View This Diagnostic
Come Join Our Next Webinar
The Politics of Pricing in B2B
Navigating the Competing Internal Interests Behind Critical Pricing Decisions
