Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- How do I know if my value messages are really "strategic"?
- Why is accurate price segmentation so important?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- What are some good ways to talk about price/volume tradeoffs?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Aren't people usually the root-causes behind most pricing problems?
- How do you "normalize" your pricing to something else?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What is a "Mix Shift" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
View This Webinar -
Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview
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How to Proactively Create and Maximize Pricing Leverage in B2B Markets
