Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can you tell, in advance, whether a promotional discount will work?
- Aren't pricing outliers always a bad thing?
- Should I share the results of our marketing research with the sales team?
- How do I know if my value messages are really "strategic"?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What does a real price segment look like? What defines it?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How can I tell if a customer is defecting early enough to do something about it?
- Can just measuring something cause it to improve?
- What's the difference between defection detection and customer retention?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Pros & Cons of Different Pricing Locations
To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.
View This Tool -
Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
View This Webinar
Come Join Our Next Webinar
The Politics of Pricing in B2B
Navigating the Competing Internal Interests Behind Critical Pricing Decisions
