Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of attributes should we think about for price segmentation?
• Can you tell, in advance, whether a promotional discount will work?
• Why would a B2B customer defect if they are saying they're satisfied?
• Does price elasticity really exist in B2B markets?
• What are some good ways to talk about price/volume tradeoffs?
• Can just measuring something cause it to improve?
• If we spot a potential customer defection early enough, can we turn it around?
• Why don't more B2B companies measure and utilize price elasticity?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?