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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is accurate price segmentation so important?
  • Should we use current or potential LTV in our segmentation?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should I share the results of our marketing research with the sales team?
  • How can we get ahold of competitors' price lists?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Can just measuring something cause it to improve?
  • Aren't pricing outliers always a bad thing?
  • Should I give my salespeople a specific price, or is a range OK?
  • Aren't people usually the root-causes behind most pricing problems?

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