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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can you tell, in advance, whether a promotional discount will work?
  • Why are salespeople so quick to offer discounts?
  • When conducting research interviews, how many should we try to conduct?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What role should lifetime value play in our pricing segmentation?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why are the early signs of customer defection so difficult to spot?

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