Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can you tell, in advance, whether a promotional discount will work?
- Why are salespeople so quick to offer discounts?
- When conducting research interviews, how many should we try to conduct?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What role should lifetime value play in our pricing segmentation?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- What is a "Steady State" customer defection and how do I spot it?
- Why are the early signs of customer defection so difficult to spot?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
View This Webinar -
Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
View This Webinar
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