Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• Can pricing analysts be taught the softer skills they need to be successful?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between defection detection and customer retention?
• What are some good ways to talk about price/volume tradeoffs?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Aren't pricing outliers always a bad thing?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?