Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• What’s the difference between “hard” and “soft” value-drivers?
• Why would a B2B customer defect if they are saying they're satisfied?
• What types of attributes should we think about for price segmentation?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can I tell if a customer is defecting early enough to do something about it?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What does a real price segment look like? What defines it?
• When conducting research interviews, how many should we try to conduct?
• How does internal marketing relate to change management?