Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What role should lifetime value play in our pricing segmentation?
• What are the growth paths that other pricing groups are taking?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why is accurate price segmentation so important?
• What are the different buyer types we might be negotiating with?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?