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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What role should lifetime value play in our pricing segmentation?
  • What are the growth paths that other pricing groups are taking?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why is accurate price segmentation so important?
  • What are the different buyer types we might be negotiating with?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?

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