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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should I give my salespeople a specific price, or is a range OK?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What is the average % lift reported by those using price elasticity to set prices?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are the growth paths that other pricing groups are taking?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should we use current or potential LTV in our segmentation?

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