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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can product packaging be leveraged to increase profitability?
  • Can you measure price elasticity through channels?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why are salespeople so quick to offer discounts?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should we use current or potential LTV in our segmentation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pricing Pilot Programs

    How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

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  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool