Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- My company seems to love platitudes. How do I get others to focus on real messages?
- What role should lifetime value play in our pricing segmentation?
- What are the growth paths that other pricing groups are taking?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What if our competitors are outperforming us on every value-driver that really matters?
- Why is accurate price segmentation so important?
- What are the different buyer types we might be negotiating with?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
View This Case Study -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study
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