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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can you tell, in advance, whether a promotional discount will work?
  • What's the difference between defection detection and customer retention?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can we see the customer spend that we aren't getting?
  • Does price elasticity really exist in B2B markets?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When conducting research interviews, how many should we try to conduct?
  • How can pricing skills be applied to other profitable problems?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Leading Edge of Customer-Specific Pricing

    In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.

    View This Interview

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar

  • Leveraging Price Testing

    What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?

    View This Webinar

  • Getting Beyond Pricing to Make a Real Impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide