Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• How do I know if my value messages are really "strategic"?
• Aren't pricing outliers always a bad thing?
• Why don't more B2B companies measure and utilize price elasticity?
• How would we know which value packages or bundles make sense to create?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why are salespeople so quick to offer discounts?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we spot a potential customer defection early enough, can we turn it around?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?