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  • How can product packaging be leveraged to increase profitability?
  • Why are the early signs of customer defection so difficult to spot?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Does price elasticity really exist in B2B markets?
  • How do I know if my value messages are really "strategic"?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Can you tell, in advance, whether a promotional discount will work?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What role should lifetime value play in our pricing segmentation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

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