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  • Why is customer retention so much more important in B2B than in B2C?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should we be able to command a price premium for every value-gap we identify?
  • Aren't pricing outliers always a bad thing?
  • Why are salespeople so quick to offer discounts?
  • Why is accurate price segmentation so important?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can just measuring something cause it to improve?

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