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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How can product packaging be leveraged to increase profitability?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Should I give my salespeople a specific price, or is a range OK?
  • How can we get ahold of competitors' price lists?
  • Does price elasticity really exist in B2B markets?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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