Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When conducting research interviews, how many should we try to conduct?
- What are the different buyer types we might be negotiating with?
- How do I know if my value messages are really "strategic"?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What are the growth paths that other pricing groups are taking?
- Why is customer retention so much more important in B2B than in B2C?
- What's the difference between pricing analytics and optimization?
- What’s the difference between “hard” and “soft” value-drivers?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Analytics or Optimization... Which Do You Need?
When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?
View This Guide -
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
View This Webinar -
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
