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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • What types of attributes should we think about for price segmentation?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Why are the early signs of customer defection so difficult to spot?
  • What are the growth paths that other pricing groups are taking?
  • What’s the difference between “hard” and “soft” value-drivers?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • If we spot a potential customer defection early enough, can we turn it around?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?

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