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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing skills be applied to other profitable problems?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should I give my salespeople a specific price, or is a range OK?
  • Can you tell, in advance, whether a promotional discount will work?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why are the early signs of customer defection so difficult to spot?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

    View This Diagnostic

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • Making Sense of AI for B2B Pricing

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?

    View This Webinar