Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What role should lifetime value play in our pricing segmentation?
• How would we know which value packages or bundles make sense to create?
• Should I share the results of our marketing research with the sales team?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• How can I tell if a customer is defecting early enough to do something about it?
• Why is accurate price segmentation so important?
• What are the growth paths that other pricing groups are taking?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What is a "Mix Shift" customer defection and how do I spot it?