Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• What role should lifetime value play in our pricing segmentation?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Aren't people usually the root-causes behind most pricing problems?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why are the early signs of customer defection so difficult to spot?
• Are there other profitable growth drivers a pricing team could focus on?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• If we spot a potential customer defection early enough, can we turn it around?