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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the growth paths that other pricing groups are taking?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Can you measure price elasticity through channels?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • How can product packaging be leveraged to increase profitability?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why don't more B2B companies measure and utilize price elasticity?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

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  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar

  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

    View This Webinar

  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide