Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Can you measure price elasticity through channels?
• Aren't pricing outliers always a bad thing?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Steady State" customer defection and how do I spot it?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When conducting research interviews, how many should we try to conduct?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What if the root-causes are in an area that I don't have a lot of lot influence over?