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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • Should I give my salespeople a specific price, or is a range OK?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Does price elasticity really exist in B2B markets?
  • How would we know which value packages or bundles make sense to create?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

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  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

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  • How to Get More Aligned With Sales

    Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.

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  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar