Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Should we use current or potential LTV in our segmentation?
• What if our competitors are outperforming us on every value-driver that really matters?
• How does internal marketing relate to change management?
• How do I know if my value messages are really "strategic"?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Can just measuring something cause it to improve?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Why don't more B2B companies measure and utilize price elasticity?