Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How can we get ahold of competitors' price lists?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should we be able to command a price premium for every value-gap we identify?
• What's the difference between pricing analytics and optimization?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?