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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are the growth paths that other pricing groups are taking?
  • What are some good ways to talk about price/volume tradeoffs?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What role should lifetime value play in our pricing segmentation?
  • How can we see the customer spend that we aren't getting?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How can pricing skills be applied to other profitable problems?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

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