Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• What are some good ways to talk about price/volume tradeoffs?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do I know if my value messages are really "strategic"?
• What's the difference between pricing analytics and optimization?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How does internal marketing relate to change management?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What if our competitors are outperforming us on every value-driver that really matters?
• What is a "Steady State" customer defection and how do I spot it?