Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What is a "Steady State" customer defection and how do I spot it?
• If we spot a potential customer defection early enough, can we turn it around?
• How does internal marketing relate to change management?
• How can we see the customer spend that we aren't getting?
• Why don't more B2B companies measure and utilize price elasticity?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What if our competitors are outperforming us on every value-driver that really matters?