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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can we get ahold of competitors' price lists?
  • How do you "normalize" your pricing to something else?
  • How would we know which value packages or bundles make sense to create?
  • When conducting research interviews, how many should we try to conduct?
  • What does a real price segment look like? What defines it?
  • What are the different buyer types we might be negotiating with?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Does price elasticity really exist in B2B markets?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Aren't pricing outliers always a bad thing?

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