Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• Why are the early signs of customer defection so difficult to spot?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What is the average % lift reported by those using price elasticity to set prices?
• How can we see the customer spend that we aren't getting?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?