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  • What’s the difference between “hard” and “soft” value-drivers?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Should we use current or potential LTV in our segmentation?
  • How can product packaging be leveraged to increase profitability?
  • Why are the early signs of customer defection so difficult to spot?
  • What is the average % lift reported by those using price elasticity to set prices?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Are there other profitable growth drivers a pricing team could focus on?

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