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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should I share the results of our marketing research with the sales team?
  • Are there other profitable growth drivers a pricing team could focus on?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • How would we know which value packages or bundles make sense to create?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What are some good ways to talk about price/volume tradeoffs?

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