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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • How would we know which value packages or bundles make sense to create?
  • When conducting research interviews, how many should we try to conduct?
  • How do I know if my value messages are really "strategic"?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should I share the results of our marketing research with the sales team?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?

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