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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How would we know which value packages or bundles make sense to create?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between pricing analytics and optimization?
  • How does internal marketing relate to change management?
  • Should I share the results of our marketing research with the sales team?
  • What are some good ways to talk about price/volume tradeoffs?
  • What types of attributes should we think about for price segmentation?

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