Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How would we know which value packages or bundles make sense to create?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What's the difference between pricing analytics and optimization?
- How does internal marketing relate to change management?
- Should I share the results of our marketing research with the sales team?
- What are some good ways to talk about price/volume tradeoffs?
- What types of attributes should we think about for price segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Building A Center Of Excellence Around Pricing
For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
View This Guide -
Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
View This Guide -
Effective Internal Marketing for Pricing Initiatives
Pricing initiatives don't happen overnight and organizational support can wane over time. Without some thoughtful planning, initiatives can end-up fading into the background. Learn the approaches two companies used to keep support and momentum going.
View This Case Study -
Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
View This Interview -
How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
View This Case Study -
Marketing Pricing Initiatives for Success
Pricing initiatives often require buy-in from multiple departments just to get off the ground. In this on-demand training seminar, learn the essential marketing process for securing and maintaining internal buy-in and support for your pricing projects and initiatives.
View This Webinar
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
