Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Can pricing analysts be taught the softer skills they need to be successful?
- What does a real price segment look like? What defines it?
- What is the average % lift reported by those using price elasticity to set prices?
- How would we know which value packages or bundles make sense to create?
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- Why is accurate price segmentation so important?
- How can product packaging be leveraged to increase profitability?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What if our competitors are outperforming us on every value-driver that really matters?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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Pricing Services to Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
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Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
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Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
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Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
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Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
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