Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our competitors are outperforming us on every value-driver that really matters?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• How can pricing skills be applied to other profitable problems?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why are the early signs of customer defection so difficult to spot?
• Does price elasticity really exist in B2B markets?