Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our competitors are outperforming us on every value-driver that really matters?
- What are some good ways to talk about price/volume tradeoffs?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How can we see the customer spend that we aren't getting?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What is a "Mix Shift" customer defection and how do I spot it?
- What’s the difference between “hard” and “soft” value-drivers?
- What is the average % lift reported by those using price elasticity to set prices?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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Pricing Services to Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
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How to Break Out of Your Pricing Silo
In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.
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Managing Risk in B2B Pricing
Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Future Proofing Your Pricing Career
The skills that kept us relevant yesterday may not be enough tomorrow. How do we adapt and thrive in the face of these changes? Which trends do we really need to pay attention to?
View This Webinar
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