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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What are some good ways to talk about price/volume tradeoffs?
  • Aren't people usually the root-causes behind most pricing problems?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Can you measure price elasticity through channels?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

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