Benjamin Franklin once said, “Let each new year find you a better man.” We don’t know whether you, our readers, will be better people or not on January 1 than you were twelve months ago, but we hope that you are becoming better pricing practitioners all the time.
For most us, the new year feels like the perfect time for reflection and renewal. We tend to start each January feeling ambitious, compelled, and interested in delivering results. For those of us who work in pricing, it’s a great time to refocus our efforts and do a better job at the things that didn’t go as well as we would have liked last year.
We were curious about the types of New Year’s resolutions that pricing folks are making this year, so we asked some of you about your plans. In general, those resolutions tended to fall into two categories.
One group of you is really interested in thinking bigger and doing more this year. You’ve had a taste of success in your pricing efforts last year, and now you’d like to expand on those efforts. Many of you are interested in growing your role beyond the strict confines of pricing. You’re interested in learning more about business in general and in taking on more of a leadership role in your organization.
If that sounds like you, we recommend starting the new year off with the webinar titled There’s More to Profit Than Price. It offers a good introduction to five other growth levers that can help your company become more competitive and more profitable.
There's More to Profit Than Price
For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.
The second group is really focused on delivering results right away for their organizations. Maybe last year didn’t go particularly well, and the team could use some “quick wins” to start the year out right. They need to turn things around immediately either because it would be really good for the pricing team or because it would be good for the company (or both).
If you find yourself in that category, check out the training session on Identifying and Capturing Profitable “Quick Wins.” It gives you 15 proven strategies and tactics for getting rapid results, and we’re sure that at least some of them will work for you.
Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
No matter which category you find yourself in, we hope that you’ll make progress toward your pricing resolutions. And we’ll leave you with some parting words from Neil Gaiman: “I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.”