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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Can you measure price elasticity through channels?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How do you "normalize" your pricing to something else?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?

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