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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What does a real price segment look like? What defines it?
  • How can we see the customer spend that we aren't getting?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between defection detection and customer retention?
  • Should I give my salespeople a specific price, or is a range OK?
  • Can pricing analysts be taught the softer skills they need to be successful?

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