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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Should we use current or potential LTV in our segmentation?
  • What role should lifetime value play in our pricing segmentation?
  • Should I give my salespeople a specific price, or is a range OK?
  • What’s the difference between “hard” and “soft” value-drivers?
  • How does internal marketing relate to change management?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why are salespeople so quick to offer discounts?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?

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