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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What are some good ways to talk about price/volume tradeoffs?
  • What's the difference between defection detection and customer retention?
  • Why is accurate price segmentation so important?
  • Are there other profitable growth drivers a pricing team could focus on?

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