Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should we use current or potential LTV in our segmentation?
• What role should lifetime value play in our pricing segmentation?
• Should I give my salespeople a specific price, or is a range OK?
• What’s the difference between “hard” and “soft” value-drivers?
• How does internal marketing relate to change management?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Why are salespeople so quick to offer discounts?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?