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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between pricing analytics and optimization?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What's the difference between defection detection and customer retention?
  • Are there other profitable growth drivers a pricing team could focus on?
  • How do I know if my value messages are really "strategic"?
  • Aren't people usually the root-causes behind most pricing problems?
  • Should I give my salespeople a specific price, or is a range OK?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?

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