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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can I tell if a customer is defecting early enough to do something about it?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between defection detection and customer retention?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why are salespeople so quick to offer discounts?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

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