Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Aren't people usually the root-causes behind most pricing problems?
• What’s the difference between “hard” and “soft” value-drivers?
• Can you tell, in advance, whether a promotional discount will work?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Are there other profitable growth drivers a pricing team could focus on?
• What are the different buyer types we might be negotiating with?