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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How do you "normalize" your pricing to something else?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between defection detection and customer retention?
  • What's the difference between pricing analytics and optimization?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What does a real price segment look like? What defines it?
  • What is the average % lift reported by those using price elasticity to set prices?

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