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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can you measure price elasticity through channels?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between pricing analytics and optimization?
  • Should I give my salespeople a specific price, or is a range OK?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can pricing skills be applied to other profitable problems?

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