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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What types of attributes should we think about for price segmentation?
  • Why is customer retention so much more important in B2B than in B2C?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Can you measure price elasticity through channels?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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