Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should I share the results of our marketing research with the sales team?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• If we spot a potential customer defection early enough, can we turn it around?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between pricing analytics and optimization?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How does internal marketing relate to change management?