In Yosemite National Park, the rangers have a saying: “A fed bear is a dead bear.”
You see, once bears get a taste for human food — whether it’s from a garbage can or an unattended picnic cooler — they keep coming back for more. That puts humans in danger, which means the bear in question must be relocated or euthanized.
This problem would go away if bears would just stop trying to eat human food. But strangely enough, the rangers spend exactly 0% of their energy trying to train the bears not to eat human food.
It just seems silly, doesn’t it. Bears gotta eat as much as they can to get ready for their long winter naps. Bears aren’t going to stop eating anything tasty that’s easy to get to. Bears are gonna bear.
Instead, the Rangers install bear-proof trash bins and work on educating the humans on how to live in harmony with the bears.
Something similar happens in the relationship between pricing and the sales team. We spend so much time and energy trying to get sales to do the right thing when it comes to pricing. It’s frustrating because the things we are asking them to do are ultimately going to benefit them and the company — but so often they just won’t change. Whether it’s getting them to close deals at target prices or just bothering to look at a report, getting sales to do anything new is like — well, like training a bear not to eat leftover peanut butter sandwiches.
But maybe, just maybe, instead of trying so hard to change their nature, we should change our own behavior instead.
You see, sales is gonna sales. They are always going to be laser-focused on getting deals signed. It’s going to be really hard to get them to focus on anything else — unless of course, it aligns with their own personal goals.
That’s the trick: aligning what pricing is asking with sales’ existing processes and desires.
Sometimes this is as simple as emailing them a report instead of asking them to log in to a separate system to view it. Or maybe it’s adding a pop-up to the quoting tool that reminds them how different price points will affect their personal compensation. The possibilities are endless — but it requires some thought and creativity to find the solutions that will work for your organization.
Because the relationship with sales is such a common and persistent problem for pricing, PricingBrew has a wealth of resources dedicated to the topic. Here are four of the best:
- Revamping Sales Comp to Improve Pricing
- Building Pricing’s Credibility with Sales
- Reducing the Friction Between Sales & Pricing
- Delivering No-Brainer Pricing Guidance to Sales
- Getting Salespeople to Price Better
Plus this Thursday’s subscriber webinar, Neutralizing the Sales Team’s Excuses will dive into how to address the multitude of “reasons” sales provides for poor price execution. We’ll be sharing how to tell the difference between a legitimate reason, a symptom of a deeper root-cause, and just a CYA excuse. And we’ll discuss the most effective and diplomatic ways to push back and move sales in the right direction.
Sadly, there’s no such thing as a completely bear-proof container. As one Yosemite Ranger noted, “There is a considerable overlap between the intelligence of the smartest bears and the dumbest tourists.”
Similarly, you may never achieve perfect harmony between the needs of the pricing team and the behavior of the sales team. But we have the utmost confidence in the intelligence of pricing teams to design better systems that allow them to work with sales instead of trying to counteract their nature.
Revamping Sales Comp to Improve Pricing
In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.
Building Pricing's Credibility with Sales
Sales often views Pricing with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner?
Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
Delivering No-Brainer Pricing Guidance
While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
