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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can we get ahold of competitors' price lists?
  • Can you tell, in advance, whether a promotional discount will work?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Should I share the results of our marketing research with the sales team?
  • Can just measuring something cause it to improve?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Why don't more B2B companies measure and utilize price elasticity?
  • How do you "normalize" your pricing to something else?

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