Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Can you tell, in advance, whether a promotional discount will work?
- How can we see the customer spend that we aren't getting?
- What role should lifetime value play in our pricing segmentation?
- Aren't pricing outliers always a bad thing?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- When conducting research interviews, how many should we try to conduct?
- If we spot a potential customer defection early enough, can we turn it around?
- Should I give my salespeople a specific price, or is a range OK?
- What's the difference between defection detection and customer retention?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
There's More to Profit Than Price
For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.
View This Webinar -
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
The Anatomy of a Successful B2B Pricing Analyst
What key competencies are most important for a B2B pricing analyst to have? This guide covers PricingBrew Network research into the 21 most important attributes, skills, and capabilities for B2B pricing analysts to develop or possess.
View This Guide -
Communicating Pricing Concepts
In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.
View This Webinar -
Questions & Answers with Reed Holden
A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.
View This Interview -
Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
View This Guide -
Where Should the Pricing Function Be Located?
Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.
View This Research
Come Join Our Next Webinar
Making Sense of AI for B2B Pricing
Cutting Through the Hype to Deliver Tangible Pricing Performance Gains
