Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell if a customer is defecting early enough to do something about it?
- Why is accurate price segmentation so important?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Should we be able to command a price premium for every value-gap we identify?
- Can just measuring something cause it to improve?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- How can product packaging be leveraged to increase profitability?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
There's More to Profit Than Price
For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.
View This Webinar -
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
Pricing Training Programs in B2B
As the market forces and organizational dynamics are unique in B2B, it pays to take a more thoughtful and deliberate approach to pricing training...both inside and outside the pricing team.
View This Webinar -
Four Ways to Be More Strategic In Pricing
In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.
View This Guide -
How Does Your Pricing Department Compare?
Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
View This Research -
From Tactical to Strategic Pricing
Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?
View This Webinar
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges

