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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is the average % lift reported by those using price elasticity to set prices?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can you tell, in advance, whether a promotional discount will work?
  • How can we see the customer spend that we aren't getting?
  • Should I share the results of our marketing research with the sales team?

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